Patient communication materials design

Communication That Patients Actually Understand

We design templates and materials that make complex health information clear, accessible, and reassuring for the people you serve.

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What This Project Delivers

You'll receive a complete set of communication materials designed specifically for your practice. Each piece will reflect your voice while making information accessible to patients across different literacy levels and cultural backgrounds.

When someone receives an appointment reminder, reads your patient education materials, or reviews pre-procedure information, they'll feel informed rather than overwhelmed. Questions will decrease because the materials anticipate common concerns.

These aren't generic templates with your logo added. They're thoughtfully crafted communications that consider your specific patient population, the complexity of information you need to convey, and the emotional state of people receiving these messages.

The Communication Gap You're Experiencing

Your clinical team spends valuable time answering the same questions repeatedly. Patients miss appointments because reminders weren't clear. Important pre-procedure instructions get overlooked because the information felt too dense.

You know your current materials could be better, but creating effective patient communications isn't anyone's primary responsibility. So things continue as they are, even though you see the impact on patient understanding and staff efficiency.

Perhaps you've tried updating materials internally, but the results still feel clinical rather than caring. Or you've noticed that certain patient groups struggle more than others with understanding instructions, pointing to accessibility issues you're not sure how to address.

The underlying challenge is that healthcare communication requires a specific skill set. It's not just about simplifying language. It's about understanding health literacy principles, anticipating patient anxiety, and presenting complex information in a way that builds confidence rather than confusion.

How We Approach Patient Communication

We begin by understanding who receives these communications. What's their typical education level? What languages do they speak? What concerns do they commonly express? This shapes every design decision that follows.

Next, we review your existing materials and identify where confusion typically occurs. We look for medical jargon that could be simplified, instructions that assume too much knowledge, and visual layouts that make information hard to find.

Our redesign process applies health literacy best practices while maintaining your organizational voice. We use plain language without being condescending, organize information so patients can find what matters to them, and test readability across different education levels.

Throughout the project, you'll see drafts and provide feedback based on your patient interactions. We want these materials to work in real clinical situations, so your insights guide the final versions.

The Project Timeline

Week 1: Discovery and Planning

We meet to discuss your patient population, review current materials, and identify which communications need the most attention. You'll share examples of common patient questions or confusion points. This helps us prioritize what to tackle first.

Weeks 2-3: Initial Design and Content Development

We create first drafts of your communication materials. You'll see how we've reorganized information, simplified language, and improved visual clarity. We present these for your feedback and discuss any adjustments needed.

Week 4: Refinement and Testing

Based on your input, we refine the materials. If possible, we conduct informal readability testing with a few patients to ensure clarity. This step catches any remaining confusion before final production.

Week 5: Final Delivery and Implementation Support

We deliver finished materials in all formats you need, along with implementation guidelines for your staff. If you're using electronic systems, we provide specifications for integration. We remain available for the following two weeks to address any questions that arise during rollout.

Investment and Scope

$3,600

Complete project delivered in 5-6 weeks

This project investment covers a comprehensive redesign of your core patient communications.

Your Project Includes:

  • Redesign of up to 6 core communication pieces (appointment reminders, patient education materials, consent forms, pre-procedure instructions, post-visit summaries, or similar)
  • Plain language rewriting with health literacy principles applied
  • Visual design that improves information hierarchy and readability
  • Templates formatted for easy future updates by your team
  • Cultural sensitivity review to ensure materials work for diverse populations
  • Files delivered in multiple formats for print and digital use
  • Implementation guidelines and staff training recommendations
  • Two weeks of post-delivery support for rollout questions

If your needs extend beyond 6 core pieces, we can adjust the scope and provide updated pricing. Some organizations benefit from phased approaches, starting with the most critical communications and adding others over time.

This approach gives you professionally designed materials without the ongoing costs of maintaining an internal communications specialist. The templates we create can be updated by your team as your practice evolves.

What Improved Communication Creates

Better patient communications create tangible improvements across your practice, though some benefits emerge immediately while others develop over time.

Reduced Staff Time on Repetitive Questions

When materials clearly address common concerns, your team spends less time explaining the same information repeatedly. This time shifts toward more meaningful patient interactions.

Fewer Missed Appointments

Clear reminders with straightforward instructions help patients show up prepared. They know what to bring, what to expect, and how to find you.

Better Procedure Outcomes

When patients understand and follow pre-procedure instructions, clinical outcomes improve. Proper preparation makes everyone's job easier.

Increased Patient Confidence

People feel more comfortable when they understand what's happening with their health. Clear communication reduces anxiety and builds trust in your care.

Organizations typically notice fewer clarification calls within the first month of implementing new materials. Longer-term benefits like improved patient satisfaction scores usually become visible within a few months as more patients experience the updated communications.

How We Ensure Your Satisfaction

This project includes multiple review points where you can provide feedback and request adjustments. We don't consider materials finished until you're confident they'll work for your patients.

If during the project you feel we're missing the mark, we'll have an open conversation about your concerns and how we can better meet your needs. Sometimes this means reconsidering our approach. Sometimes it means clarifying expectations on both sides.

Before starting, we offer a brief consultation where we review sample materials and discuss your specific communication challenges. This helps both of us determine whether this project structure fits your situation.

After delivery, you'll have two weeks of support as you implement the new materials. If staff questions arise or you need clarification on how to use the templates, we're available to help ensure a smooth transition.

Starting Your Communication Project

To begin, share information about your practice through our contact form. Let us know which communications cause the most confusion for patients, or which materials you feel need the most improvement.

We'll schedule a consultation call where we review samples of your current materials and discuss your patient population. This conversation typically lasts 30-45 minutes and helps us understand whether we can address your specific needs.

If the project feels like a good fit, we'll send a proposal outlining exactly which materials we'll redesign, the timeline, and what you'll receive. You can review this and ask any questions before deciding to proceed.

Once you're ready to move forward, we schedule our discovery session and begin the work. Most projects start within two weeks of agreement, depending on both our schedules.

Ready to Improve Patient Understanding?

We'd welcome the opportunity to discuss your communication needs and explore how we might help.

Get in Touch

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